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How to link strategy to day-to-day decisions

Posted by Alan Baker in Finance, Strategy. No Comments

1st July

Too many small companies develop a strategic vision and direction, but fail to do what it takes to make it come alive in the business. Strategy creates value only when you directly link it to the day-to-day operational decisions you make.

To do that, you need to view your business through the prism of the seven strategic value drivers that create value for any business:

Sales growth rate
Profit
Competitive advantage period
Increases in working capital
Fixed capital
Cost of capital
Tax rate

Let’s look at each of our seven drivers in terms of what we can observe and influence.

Sales growth
Sales growth is derived from three main areas: macroeconomic growth, market growth and changes in market share.

With a current macroeconomic growth forecast for the UK of 0.5% in the second quarter this year (0.3% in Q1), we have the overall picture for the UK in 2013 in a range … Read More »






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