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Marketing & sales


No matter how great the product, sales are bound to plateau sooner or later unless you know how to build your brand and extend its reach with a systematic marketing and sales program.

Through our incisive marketing and sales consultancy, 4 Corners helps you communicate the value of your product with impact – and then convert that into more leads and sales.

Unlike many specialist agencies, we rarely deliver one-off initiatives. Our board-level marketing and sales expertise, combined with our deep understanding of strategic and financial issues, mean we are focused on providing comprehensive marketing and sales consultancy that helps your company achieve its core aims.

How we work with you

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Usually, we start by analysing your market. This can involve market research, competitor analysis and a review of your current marketing initiatives and approach to sales management.

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Then we work with you to draw up a powerful, integrated marketing and sales strategy. This pinpoints the value and unique selling points of your products in alignment with the needs of customers. It sets out clearly how your business can be positioned to gain advantage over your competitors.

In support of the strategy, we can develop fully budgeted marketing and sales plans that set out in detail how the strategy will be implemented.

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Finally, we have the expertise, experience and access to resources to execute all kinds of sales and marketing activity.

On the sales front, we can help you with:

  • setting of sales targets
  • recruitment of sales staff
  • design of sales remuneration and incentives
  • implementation of sales reporting
  • telesales.

We can also execute winning marketing campaigns that utilise the full range of tactics including:

  • PR
  • advertising
  • websites
  • social media activity
  • direct mail
  • customer magazines, brochures and other print items
  • events
  • sponsorship.
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Our marketing and sales expertise is one of the four cornerstones of our integrated management consultancy service.

News & views

Updates from 4 Corners and latest thinking on the key financial, marketing, technology and people issues facing SMEs today

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