Call us: +44 (0)1225 425782

Helping sustainability specialists go global

Marketing consultancy for Two Tomorrows, world-leading sustainability agency, acquired by DNV GL, in May 2012 and now fully integrated within the company.

TT_logoWith wide-ranging marketing advice and support from 4 Corners principal Nicki Websper, niche corporate sustainability agency Two Tomorrows established a reputation as a world leader in its field with an impressive international roster of blue-chip clients

From 2009, Nicki led the development of the Two Tomorrows marketing strategy, working closely with the executive chairman and management board. She owned the marketing plan and was responsible for budget management. She also chaired monthly marketing meetings.

Outsourced marketing team

Through her marketing agency Forsyth Websper, Nicki was able to provide a fully outsourced marketing department that provided brand development and guardianship and created and delivered an array of initiatives, including:

  • a comprehensive PR programme in national, international and industry media, both online and offline
  • social media consultancy, content and support
  • creation and ongoing content management of company websites, including writing, design and print of all marketing collateral, including a regular customer/prospect magazine
  • conference presentations and speeches
  • awards and event sponsorship
  • exhibitions
  • lead-generation telemarketing to support sales initiatives.

Nicki played a prominent role in marketing and PR activity leading up to and following the 2012 acquisition of Two Tomorrows by DNV GL, the Norway-based global risk management group.

When Two Tomorrows was formed in 2009, Nicki was hired as associate marketing director and has played a key role in the company’s growth until December 2013 (post acquisition). She previously provided advice and support to the Two Tomorrows predecessor company, Csrnetwork.

News & views

Updates from 4 Corners and latest thinking on the key financial, marketing, technology and people issues facing SMEs today

How to link strategy to day-to-day decisions

Too many small companies develop a strategic vision and direction, but fail to do what it takes to make it come alive in the...

Is your business technology stunting growth?

When planning for growth and success, the business technology you build into your overall strategy can play a strong part in how well, and...

Ditch the defensive approach to people management

Small businesses are faced with increasingly complex and arduous employment law. Sometimes, it can appear designed to catch out the results-driven MD. You’d be...